Strategy · The Big Picture

A fairer way to hire a tradie.

The big direction choices for the business, in plain terms. Three are settled. A handful are still being decided.

Australia · home trades · 30 June 2026

Decided. Settled. Leaning. A preference, not final. Open. Still to decide.

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01

What we have decided

Where
AustraliaDecided
Start at home. A big, well-paid market, but one where tradies already grumble about the existing apps.
What work
Home tradesDecided
Builders, electricians, plumbers, tilers, renovators. Real trade work, done properly. Not odd jobs.
How we roll out
Step by stepDecided
Start small and simple, prove people want it, then add the harder pieces later. No big bang.
02

The whole picture, at a glance

The questionWhere we are leaning
State
Where do we start?Australia
Decided
What work?Home trades
Decided
How do we roll out?Step by step
Decided
How do we make money?Flat monthly fee from tradies
Leaning
Why switch to us?Tradies keep 100% and own the customer
Leaning
How do homeowners choose?Browse and pick one tradie
Leaning
Who handles the money?We hold it safely until the job is done
Leaning
What size jobs?Both quick fixes and big renovations
Leaning
03

The idea, in one line

Homeowners find a tradie they trust and book them directly. We hold the money safely until the work is done. Tradies pay one flat monthly fee and keep everything they earn.

Find a tradie› Book them› Pay safely› Job done› Rate each other

It is a clean promise, but it rests on two bets: that tradies will leave the apps they use today, and that homeowners are happy to pick one tradie instead of chasing quotes. Both need testing.

04

Why a tradie would switch to us

The apps today (hipages, Oneflare)

Tradies pay for every lead, even dead ones. The same job is sold to several tradies at once.

The bidding apps (Airtasker)

Everyone undercuts everyone. It becomes a race to the cheapest price, not the best work.

Word of mouth

Still the most trusted way to find a tradie, and completely free. We have to be worth leaving it for.

Our promise

Keep your customer. Keep your money.

One flat monthly fee. No paying for leads that go nowhere. The customer is yours alone, not shared with five others. And you keep every dollar of the job.

05

The big calls still on the table

How we make money

Shapes everything else.
Flat monthly fee Leaning
Predictable, feels "on your side"
Hard to get tradies to commit upfront
Take a cut of each job
We earn more as they earn
Tradies resent giving up a slice
Charge per lead
Easy money early on
The exact model tradies are fleeing

How homeowners choose

What the product feels like to use.
Browse and pick one Leaning
Simple, the lead is theirs alone
People are used to comparing quotes
Post a job, get a few quotes
Familiar, feels like shopping around
Spammy for tradies, races on price
We match automatically
Fastest for the homeowner
Removes their choice, feels impersonal

Who handles the money

A trusted brand, or just a phone book.
We hold it until the job's done Leaning
Builds real trust, protects both sides
Heavier to build, rules to check
Just connect them, stay out of it
Light and fast to launch
No trust, no protection if it goes wrong

What jobs we focus on

Quick fixes and big renos run very differently.
Both Leaning
Covers the whole market
Twice the work, slower to launch
Pick one to nail first
Focused, faster to get right
Smaller market at the start
06

The three things that could sink it

  1. Can we actually earn enough?

    If tradies keep 100% of every job, our flat fee has to cover all our costs. The numbers need to work before we commit.

  2. Will tradies really move?

    They only switch if we bring them real, paying jobs quickly. A monthly fee with no work coming in is a worse deal than what they have now.

  3. Will homeowners change their habit?

    Australians are used to getting three quotes. We are asking them to trust the platform and just pick one. That is a behaviour change we have to prove.

07

Still to decide

The name and brandWhat we call it and how it feels. "constructions" is just the working folder.
The monthly priceWhat tradies pay. Too high and they won't join; too low and we won't survive.
Does the homeowner pay?Free for homeowners, or a small fee to cover costs and prove they are serious.
Where we start, and growWhich suburb and trades first, and the path from there to the next city.
08

What we do next

  1. Talk to real tradies and homeowners

    A dozen of each, in Sydney. Does this idea actually appeal to them? Everything else rests on the answer.

  2. Lock the two biggest calls

    How people get matched, and whether the flat fee really pays. Together they decide if this is a business.

  3. Pick one neighbourhood and a couple of trades

    Line up a handful of good tradies and real jobs before building anything.

  4. Start by hand, then build

    Match people ourselves at first, the cheap way to learn, before spending on the full app.

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